Investors are inundated with investment solicitations, making them unresponsive and uninterested in “more of the same.” This causes the truly exciting opportunities to simply get lost in the “noise.”

Most providers of investment opportunities, including U.S. public companies, reach investors through rather un-engaging media such as CEO “talking head” videos, text-heavy websites and reports, expensive direct mail, and other outmoded technologies and methodologies.

Born2Invest solves both of these problems for its clients.

If your company’s shares represent a worthy and potentially attractive investment, Born2Invest can bring you investors – cost effectively, and in volume.

Marketing Technology & Media

It’s actually quite simple. We have an innovative approach to generating investor interest from any group of investors, based on reaching potential investors in new ways, and based on reaching investors with entertainment, not boring text and talking-head video. Through our innovative approach we reach more investors than traditional campaigns do, and we also convert a far higher percentage of those we reach into actual new investor leads.

The Affluent Hispanic

Additionally, our LatVest offering complements our technology and media innovations by reaching a whole new group of investors: the Affluent Hispanic. We have a strong media footprint throughout the southern United States, Central America, South America, and Spain, and use this media strength for the benefit of our clients. Unlike the typical U.S. investor, the affluent Hispanic investor is rarely if ever presented with investment opportunities in U.S. public companies, and as a result is more responsive to our clients’ messages. With over 500,000 Hispanic investors with financial assets in excess of US$1 million, this is a very attractive segment of the investor market, and we help you reach it.

Our two-pronged strategy solves the investor-acquisition problems faced by most companies. Because of our innovative technology and approach, we are far more effective than others at generating leads from the U.S. investment community. When taken in combination with our ability to reach a fresh new group of affluent investors abroad, our solution provides the ideal combination of results and cost-effectiveness.

1. Technology-Driven Marketing

Our innovative approach uses a combination of technology and marketing know-how to help each of our clients attract and retain a high volume of investors. These investors will typically be native speakers of English or Spanish and will reside primarily in the Western Hemisphere or in Spain.

Engaging video-centric investor website. We provide each of our clients with a custom-built investor-focused website that features a short video we produce. This video is either two or four minutes long, and is produced in documentary style, much like a “60 minutes” segment. It typically includes footage regarding a company’s industry as well as company-specific footage, and is far more engaging than a corporate profile, PowerPoint presentation, or “talking head” CEO video. Our sites do provide a platform for these types of content, but do not make them the primary focus of the site.

Viral marketing tools. Our founders built and operate a “green” not-for-profit website located at www.karmavision.tv. This site, which showcases over 1,500 public service videos, displays each video along with cut-and-paste code that allows a viewer to quickly and easily add any video to his or her blog, personal website, or social networking page. This website serves an average of 300,000 videos per day, and amazingly, 97% of these videos are actually watched from other websites, such as blogs, that have had our video tool pasted into them.

We know that our viewers at karmavision.tv are often passionate about the causes we represent – and we also know that a company’s shareholders can be very passionate about their investment in a company’s shares. Therefore, we provide this same viral marketing tool on each of our corporate client’s websites, and expect that each client will, over time, experience a very high exposure rate as a result. Note that since all videos are served from our servers, updated videos automatically appear on all “satellite” websites.

Blogging and Social Networking. Over the last few years, blogs and social networks have gained immense popularity and importance in the way people interact. We fully leverage these networks, by:

• Creating a company-specific page on each social network, including YouTube, MySpace, Facebook, and Friendster.
• Using low-cost labor to drive traffic to each client's page (through one-to-one personal friend requests) based on context-specific search within each social network.

By fully leveraging online social networks and the millions of users who now participate in them, we generate a high level of additional investor interest in each of our clients.

Online traffic generation – Search Engines and our Website Cloud. We have built and maintain thousands of individual websites that contain unique content on a variety of topics, from green energy to migraine headache treatments. Our proprietary technology causes these sites to consistently appear on the first page of leading search engines such as Google and Yahoo!, and in many cases first on the list (e.g. “Social responsibility videos”). Each of these sites is search-keyword specific, and we can deploy tens to hundreds of them for each individual client on a very cost-effective basis. We completely control the content on one of these unique URLs, and can do button-push uploads of new client content or video across our entire URL inventory. While the traffic level generated by any one of these sites is typically low, the collective traffic generated by our entire website cloud is extremely high on a daily basis. We direct all of this traffic, depending on what a viewer clicks on, to a client's investor site or product sales site.

In addition to our website cloud, we make each client’s investor site available on the born2invest.com investor portal, in both English and Spanish, as well as on a stand-alone unique URL based on the company’s ticker symbol and the word “profile”. For example, we would display Merck's investor site at mrkprofile.info.

As should now be evident, Born2Invest takes a multi-level and innovative approach to marketing each client as an investment opportunity, and in some cases, as a provider of products and services as well. This results in a high volume of content views and an exceptional view-to-lead conversion ratio.

2. LatVest - Television, Radio, and Print

As important as online media is in today’s world, a large percentage of the population still respond most strongly to traditional forms of media, such as print and television. This is especially true in Latin America, where consumers and investors tend to trust what they read and what they see on television to a higher degree than is true of their U.S. counterparts. Therefore, we offer select clients the opportunity to receive a high volume of traditional media coverage, in English and Spanish, throughout Central and South America.

Television

Without a doubt, televtision can be an extremely powerful form of outreach, resulting in very effective investor and consumer lead generation campaigns. However, a large-scale television campaign is usually beyond the reach of all but the largest companies, due to prohibitively high production and airtime costs. However, due to our unique background, experience, team, and media assets, we are in a position to offer just this type of comprehensive television campaign to select Born2Invest clients.

Estelle TV. Several years ago, our CEO and co-founder created a travel and lifestyle television show called Estelle TV (www.estelle.tv), for which he has been able to garner extensive airing and distribution, primarily in Central and South America. The show now airs on over 1,500 stations worldwide, during normal hours, from one to fourteen times per week, depending on the broadcaster. Due to the business model under which our CEO built the show’s distribution, we now retain the full rights to four minutes of advertising on each airing of the show, which allows us to reach an excellent consumer/investor demographic throughout the region. The online version of the show is available at www.estelle.tv.

Born2Invest TV. In building out distribution for Estelle TV, we have built relationships with many of the largest networks and broadcasters in Central and South America, most of which are literally starving for high-quality content designed for an affluent demographic. As a result, they have responded extremely favorably to our planned creation of Born2Invest TV, which will air in 30 and 60 minute segments and be produced in a documentary style, much like the Science Channel’s “Beyond Tomorrow” show that features multiple companies and their technology-leading products.

Each show will have a thematic introductory section, covering topics such as global warming, new technology, innovations in healthcare, the rise of the small-cap market in the United States, or the global commodities boom, and will then transition into several four-minute long company-specific segments. Each segment will feature a company and how it is participating in or solving a problem in regards to the show’s theme. Although these segments will not consist of product or investment “pitches,” they will be geared towards generating investor interest and, when appropriate, consumer interest as well. This show will air in English and Spanish, and will be produced and distributed in accordance with all relevant securities laws for the countries in which it airs.

Television Capsules. Our experience with broadcasters has rather serendipitously led us to create a third offering for television: the “filler” capsule. Networks and broadcasters in our target markets are often faced with last minute cancellations that leave them scrambling to fill small segments of airtime at the last minute. We have found that they readily and repeatedly use filler segments of 3 – 5 minutes in duration. These segments must have entertainment value, but are perfect vehicles for featuring a single theme of interest, and a single company that is addressing it.

For select clients, we can utilize advertising time, in-show airtime, and frequently-aired filler capsules to repeatedly convey our clients’ messages to an affluent Hispanic demographic. Without a doubt, this is extremely powerful for both investor and consumer lead generation.

Radio & Print

We have extensive databases of radio interviewers and can garner 20 – 30 interview requests for each client with the press of a button, as long as the topic is of general interest. For certain clients, this can be a solid complement to a television campaign that reaches the same investor and consumer base.

Additionally, we offer a Hispanic newswire service that guarantees fifty media placements for each press release. This is not the traditional model of sending out a release and hoping someone reads it, but rather an offering that guarantees that the optimized press release will appear as an actual news story on Hispanic websites such as Yahoo! Español, and in Hispanic news publications throughout the Southern United States.

Born2Invest is on the cutting edge. We bring a culturally and geographically diverse group of affluent investors and consumers entertaining and educational content through a variety of channels. This, in turn, allows us to provide our clients with an unprecedented ability to garner investor and consumer leads in high volume on a cost-effective basis. In a nutshell, for deserving companies, we get the job dones.

Note: Upon request, Born2Invest provides all clients with affidavits of airtime and actual tear sheets of all printed stories that we generate.

We offer our technology marketing solutions on a monthly basis in Standard, Gold, and Platinum packages. Our Standard package includes the production of the short video segment, posting on our site and on a stand alone site [ticker]profile.info, our viral marketing tool for video and new stories, and the production and deployment of a complete investor-focused website. Our Gold package adds in the creation of a complete page on each of the major social networking sites, and the development and deployment of 50 specialized websites to generate additional traffic. Our platinum package ups this to 250 specialized websites, and also includes the use of “traffic generation specialists” to actively promote the clients’ social networking and home sites through blogs and social networks.

For select clients, we also offer a custom service package that includes participation in Born2Invest television, advertising on Estelle TV, and participation on our frequently-aired capsule segments. Depending on each client’s situation and stage of development, we accept payment for our services in cash or in a mix of cash and restricted stock. We price our technology-based marketing services on a monthly, quarterly, or annual basis, and additionally require a small initial investment to fund setup costs. For those select companies that become custom campaign clients and as such have access to our television and other media assets, we design and deploy annual campaigns that require a quarterly investment.

In those cases where we do accept restricted stock, our goal is to find and stick with promising companies so that we can succeed as they succeed. Under no circumstances will we ever pump-and-dump shares in our clients’ companies, and note that both of our founders have flawless compliance records and one is a Chartered Financial Analyst (CFA).

Born2Invest Leadership Team

Dominique Einhorn, Co-founder
Brian Connell, CFA, Co-founder

Production

Eddie Rios, Director of Production
Eduardo Duran, Artistic Design
Keny Cano, Flash Design
Fernando Camargo, Web Design
Gustavo Cedeno, Visual Effects
Fernando Verbel, Video Editing
Jorge Rubio, Camera Operator

Technology

David Camargo, Chief Technology Officer
Osvaldo Galvez, Programming
Pedro Green, Programming
Javier Moran, Programming
Alain Garcia, Programming

Marketing

Michelle Gomez, Director of Marketing
Carla Guerra, Online Marketingt
Zirkam Black, Online Marketing

Administration

Linette Quinn, Director of Human Resources & Administration
Yelena Gonzales, Administration
Zoe Beauregard, Administration
Edwing Guiraud, Administration
Rolando Palacios, Administration

Finance

Jose Carrillo, Finance and Accounting

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